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Saturday, March 12, 2016

Mix and Match


Sistar - The summer representative in K-Pop

As the core content of this blog, K-Pop shows a variety of marketing strategies and tactics. Entertainment companies from South Korea are expert on consumer psychology, and they seize every chance to spread out to the world. For the past few years, K-Pop has put entertainment marketing into a new realm. Here are some general marketing practices from K-Pop to release songs and shows:

Viral Songs Covering
Undoubtedly, American music is still the mainstream on the world. However, K-Pop knows exactly how to combine their strengths with it. With their fancy stage effects and remarkable dance choreography, they bring those English pop songs into a brand new show and strike a chord with people from all around the world. Let’s enjoy DJ Got Us Fallin' in Love covered by TTS and EXO in SM Town Live WorldTour III.


Special Seasonal Songs
Besides entertainers’ regular comeback, management companies sometimes will release special songs tailored to specific season or holiday. For example, when it comes to summer, lots of groups will release songs with music videos containing all kinds of summer elements. As in winter time, Christmas is always the best highlight of the season, and you will hear many songs regarding Christmas during this holiday. Not only entertainment companies will create songs for the special time, but also music programs, which will plan lots of special stage performance to boost ratings. Let’s take Starship Entertainment as an example, which has released Christmas song with all its entertainers for several years.



Collaboration
Collaboration is very common in music industry throughout the world, including K-Pop. You can always see entertainers from different companies or groups collaborate on a special song or a special performance. This helps create buzz and enhance popularity of all participants. The most successful K-Pop collaboration in recent years might be Trouble Maker, a duo composed of Hyuna from 4Minute and Jang Hyun-seung from Beast


2 comments:

  1. Being a music lover, I like to read about any type of music. K-Pop is something I didn't know about, but as you have mentioned in your about me section; the most viewed video on YouTube is "Gangnam Style," I am sure K-Pop has influenced people around the world. Thanks for sharing and introducing K-Pop.

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  2. I never heard of K-POP but the video looks cool and interesting.

    ReplyDelete