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| Sistar - The summer representative in K-Pop |
As the core content of this blog, K-Pop
shows a variety of marketing strategies and tactics. Entertainment companies
from South Korea are expert on consumer psychology, and they seize every chance
to spread out to the world. For the past few years, K-Pop has put entertainment
marketing into a new realm. Here are some general marketing practices from
K-Pop to release songs and shows:
Viral Songs Covering
Undoubtedly, American music is still the
mainstream on the world. However, K-Pop knows exactly how to combine their strengths
with it. With their fancy stage effects and remarkable dance choreography, they
bring those English pop songs into a brand new show and strike a chord with
people from all around the world.
Special Seasonal Songs
Besides entertainers’ regular comeback, management
companies sometimes will release special songs tailored to specific season or
holiday. For example, when it comes to summer, lots of groups will release
songs with music videos containing all kinds of summer elements. As in winter
time, Christmas is always the best highlight of the season, and you will hear
many songs regarding Christmas during this holiday. Not only entertainment
companies will create songs for the special time, but also music programs, which
will plan lots of special stage performance to boost ratings. Let’s
take Starship Entertainment as an example, which has released Christmas song
with all its entertainers for several years.
Collaboration
Collaboration is very common in music
industry throughout the world, including K-Pop. You can always see entertainers
from different companies or groups collaborate on a special song or a special
performance. This helps create buzz and enhance popularity of all participants.
The most successful K-Pop collaboration in recent years might be Trouble Maker,
a duo composed of Hyuna from 4Minute and Jang Hyun-seung from Beast.
Being a music lover, I like to read about any type of music. K-Pop is something I didn't know about, but as you have mentioned in your about me section; the most viewed video on YouTube is "Gangnam Style," I am sure K-Pop has influenced people around the world. Thanks for sharing and introducing K-Pop.
ReplyDeleteI never heard of K-POP but the video looks cool and interesting.
ReplyDelete