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Friday, February 19, 2016

Music Programs - Backstage Driving Force

M Countdown - Feb. 26, 2015 - 4Minute performed Crazy

Like all brands around the world are dying for exposure, K-Pop relies on numerous exposures to gain awareness and fans. In the world of entertainment, the more performance opportunities you get, the more possibilities you’ll be seen, be known, and be loved.

InkigayoMar. 1, 2015 - First Place Announcement

Music programs are unique tradition of K-Pop, and also an integral to the K-pop culture. There are three main broadcasting corporations in South Korea: Korean Broadcasting System (KBS), SeoulBroadcasting System (SBS), and Munhwa Broadcasting Corporation (MBC), plus a music television: Music Network (Mnet). These four companies have their own music programs broadcast on different channels weekly, and they will announce number1 artist/song for the week. These music programs dominate the aired promotion of K-Pop from Korea to the world.

       1. Inkigayo
           - by SBS
       2. Music Bank
           - by KBS
       3. M Countdown
           - by Mnet
       4. Show! Music Core
           - by MBC
       5. Show Champion
           -  by MBC Music
       6. The Show
           -  by SBS MTV

Once a group or idol release a new song, they’ll be performing in these music programs every week for one to two months. Plus other public performances and variety shows, imagine how many stage shows they can create during a promotional period, and how much exposure they can get at home and abroad through video-sharing website such as YouTube and Dailymotion.

Music Bank - September 2013 - Istanbul, Turkey


According to a coverage from YAHOO!, music programs create a tripartite reciprocal relationship among producers, artistes and fans. For artistes, they get plenty of performance opportunities to increase exposure and attract fans. For fans, they get lots of sources to enjoy shows. Moreover, these shows allow them to meet their idols up close and cheer for them. For producers, they get a reach beyond Korea. These music programs are frequently exported overseas, and even conduct worldwide tour as live concert, which in turn means more markets for both producers and K-Pop entertainers to tap into.

7 comments:

  1. Interesting post, I find that broadcasting in South Korea is similar to that in the United States with the use of multibillion dollar corporations overseeing the music industry and how music is produced.

    I am finding that not only music, but fashion is another trend that is appearing more often in Canada from South Korea as well. Great post!

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    1. Yeah, and maybe also Korean drama. They just somehow appear around us and create a trend. Thanks Steven.

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    2. Nice post! I honestly had no idea what K-Pop was before I read your blog. I checked it out on YouTube and it seems Neato! I'll definitely keep my eye out for it from now on.

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    3. Thanks Patrick! Hope you enjoy it. Btw, YouTube is where I got totally addicted to K-Pop.

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  2. Great post. It's always interesting to hear about how much impact the 'idol' phenomenon has had in the world. I think almost every country has their own version!

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  3. Hi Jennifer,

    Great post! I like Patrick, did not know what K-pop was. It sounds very interesting. I as well, had to You-tube it. It is much larger than I thought it was. It is very interesting to learn about other cultures and how they are similar to Canadas and how they are different.

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  4. I just listened to an interesting podcast about K-pop but before that I did not know much about it. After reading your blog I learned a lot more. This post was really interesting.

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