Apeace - Debuted in 2011 with 21 members, was the largest K-Pop male group |
“Why there’s always a bunch of people in one group?” – This is my first impression toward K-Pop, and I bet that many of you will hands up with the same feeling as me.
Girls' Generation - Debuted in 2007 with 9 members |
Large group is a feature of K-Pop, and is also one of their keys to success. For those who are unfamiliar with K-Pop, they might wonder: how come this strategy works so well while I couldn’t even tell one member from another? Well, there are lots of reasons for sure, but I believe here’s the main one: Abundant visual and auditory entertainment.
Super Junior - Debuted in 2005 with 12 members |
"As fans' taste and preferences are
diverse, the more a group has members, the better it can serve the fans'
tastes," said Dr. Shin Dong Kim, a professor at Hallym University in South
Korea, according to an interview from KPopStarz.
Since everyone has their own preference for
appearance, personality and characteristic, K-Pop groups just combine
everything for everybody. Each person is unique, therefore every member has
his/her own position in the group, which is clearly indicated and strongly
promoted by the management company.
Twice - Debuted in 2015 with 9 members |
Here are positions that most commonly seen
in K-Pop groups:
- Captain → Lead the whole team, usually as spokesperson for press conferences or public events
- Facade → The most handsome or beautiful one in the group, usually the first one to grab attention from public
- Lead singer → Vocalist, sing the largest part in one song and do all high pitch to enrich the songs
- Rapper → Most K-Pop songs comprise rap parts, a show time for rappers
- Lead dancer → The one with the most powerful dancing in the group
EXO - Debuted in 2012 with 12 members |
A group with many members means that you
can always find a person you like no matter what your type is, thus probably
like the whole group and become a fan.
I am really interested in your blog , as the topic really appealed to me .It will be really interesting to k ow more about Kpop
ReplyDeleteThanks Lehika, hope you'll enjoy K-Pop, too.
DeleteK-POP sounds like an excellent illustration of what we learned in Marketing about catering to the values of Millennials. Very interesting post Jennifer!
ReplyDeleteSo true! Thanks Sarah! =)
DeleteI like your explanation of group dynamics. It makes sense from a marketing perspective. Thanks for sharing your love and knowledge of K-Pop.
ReplyDeleteAnd thanks for reading my post! K-Pop really brings entertainment into a new level of marketing.
DeleteI didn't know there was so many different group dynamics! Very cool
ReplyDeleteAbsolutely love the look and layout of your blog! So aesthetically pleasing!!
ReplyDeleteI have Korean friends and I know this music because of them. Some good stuff.
ReplyDelete